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Fundamental Analysis: ULTA BEAUTY, INC. (#ULTA)

Ulta Beauty, Inc. (#ULTA), formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.


๐Ÿ’ก Ahead of the Ulta Beauty report on December 3, J.P. Morgan raised its 3Q outlook to -7% from -13%, noting that the company's business was still affected by the pandemic in October and November.

Given the continued restrictive measures, analysts predict sales will return t0 -13% in Q4.


๐Ÿ‘‰๐Ÿป At the same time, the Bank considers #ULTA to be one of the best stocks in the retail sector for betting on recovery from the pandemic, given the restrictions on meetings, mask mode and the continued trend of "work from home", the company has an excellent online platform. This couples with a stable growth of the sector and a growing market share amid disruptions in shopping centres.

๐Ÿ‘‰๐Ÿป According to J.P. Morgan, as Americans tired of the isolation regime return to normal in the coming months, the beauty industry will only benefit from this, and Ulta Beauty will come first.

๐Ÿ‘‰๐Ÿป Revenue in 2021 should be higher than in 2019, and in 2022 to reach a new


๐ŸŽฏ Target price - $ 330, upside potential + 19%.




OTB Global Investments

London, 2 December 2020


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